Virtual Fashion

Virtual Fashion: A Designer’s Opportunity

Leave a Comment / Fashion Designers, Fashion Start-ups, Virtual Fashion /

Last week I wrote about the coming of the virtual economy and how virtual goods, specifically digital twins of fashion products, can drive a new revenue stream for retailers. This week, I am taking a different perspective: Virtual fashion can be an economic equalizer to designers looking to build their own brands. Designer’s pay attention! …

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Virtual Economy and Digital Fashion

Leave a Comment / Virtual Economy, Virtual Fashion /

The virtual economy is here and fashion retailers need to take notice. Virtual goods, defined as non-physical, intangible objects and currencies purchased for use in online communities or game platforms, are already a billion-dollar market. Video game companies are making billions of dollars selling virtual goods in-game and for special events. Social media platforms are making …

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